7 Global Search Marketing Tips
SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate...
View ArticleICANN, But Will You? (or: Brother, Can You Spare $185,000?)
On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management...
View ArticleSearch Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most...
View ArticleAdult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry
Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations...
View ArticleGoogle Penalty or Algorithm Change: Dealing With Lost Traffic
There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your...
View ArticleCould Google’s New gTLDs Be the Custom URL Answer at Google+?
Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new”...
View Article7 Ways Links Cause Search Rank Changes
Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all...
View ArticleHow Limiting Your Google Queries Makes You a Better Link Prospector
There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and...
View ArticleToo Little SEO? Some Characteristics of an Under Optimized Website
While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this...
View ArticleLife After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking...
View ArticleGoogle Bids on New gTLDs .google, .youtube., .lol & More
While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on...
View ArticleMultiple Domain Choice: SEO Considerations of Single vs. Multiple Domains
It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here...
View ArticleLink Audit Diagnosis Tips
Auditing a link profile is more than backlinks and referring domains. If you only scratch the surface, the result will be tragic. There are many metrics to account for when researching the reason for...
View ArticleInternational SEO Core Considerations
When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact...
View ArticleDriving Consumer Insights With Mobile Analytics
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly...
View ArticleGoogle Starts Treating More Country-Code Top-Level Domains as Generic TLDs
Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly...
View ArticleLink Data Analysis: A Beginner's Guide
With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze...
View ArticleMatt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something...
View ArticleHow to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson...
View ArticleInternational SEO: Top-Level Domains, Subdomains & Subdirectories
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is...
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