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7 Global Search Marketing Tips

SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate...

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ICANN, But Will You? (or: Brother, Can You Spare $185,000?)

On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management...

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Search Personalization & the User Experience

As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most...

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Adult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry

Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations...

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Google Penalty or Algorithm Change: Dealing With Lost Traffic

There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your...

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Could Google’s New gTLDs Be the Custom URL Answer at Google+?

Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new”...

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7 Ways Links Cause Search Rank Changes

Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all...

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How Limiting Your Google Queries Makes You a Better Link Prospector

There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and...

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Too Little SEO? Some Characteristics of an Under Optimized Website

While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this...

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Life After Google Penguin – Going Beyond the Name

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking...

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Google Bids on New gTLDs .google, .youtube., .lol & More

While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on...

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Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains

It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here...

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Link Audit Diagnosis Tips

Auditing a link profile is more than backlinks and referring domains. If you only scratch the surface, the result will be tragic. There are many metrics to account for when researching the reason for...

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International SEO Core Considerations

When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact...

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Driving Consumer Insights With Mobile Analytics

Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly...

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Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly...

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Link Data Analysis: A Beginner's Guide

With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze...

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Matt Cutts: Be Careful About How You Choose Your ccTLDs

Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something...

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How to Train a Link Builder From Scratch

Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson...

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International SEO: Top-Level Domains, Subdomains & Subdirectories

When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is...

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